Reasons Why Buying Real Estate Leads is Unnecessary
So often as humans we are drawn to the easy way out. We look at spending money and buying real estate leads as the simple solution. And it is easy to shell out the cash, but often the quick and easy road is not the best so here are my Four reasons why you should not be buying real estate leads.
#1 Calling a lead is only slightly better than making a cold call. Buying real estate leads does not let them know anything about you ahead of time and you are left with the up hill battle of trying to warm them up to you before they hang up the phone. they are slightly more likely to hear you, but they are still cold. I would much rather them call me once they get to know me through passive marketing. That is so much warmer than buying real estate leads, and ends with far more contracts signed.
#2 You have little control over the source when you are buying real estate leads. this may not seem to be much of a problem. Hey a lead is a lead right? Sorry, but knowing the background of your lead is just as important as knowing their name. It is so much more powerful to be on the same page with people when you first call rather than trying to find out where they are at and how solid of a lead they really are.
#3 Though it is easy up front be buying real estate leads it is so much more difficult when it actually comes time to sit down and make the calls. You still have all the information collection experience building, and difficulty of actually picking up the phone. Rather than buying real estate leads you should learn how to generate them on your own so that the connection process is actually easy. Sure you have to put in a little elbow grease up front but when you are done the actual contact is much more natural and easy.
#4 The money! For me it does not make much sense to be buying real estate leads that are poor and difficult when you can generate them for free and know the quality is far better. There are so many way to generate leads when you have to proper tools. most people with a little bit of elbow grease can even create a system that will automatically generate leads that call you wanting to work with you. so why would you be buying real estate leads when you can get them for free.
If you want to know more about what I do and how you can stop buying real estate leads you can contact me by going here and entering your email address and I will send you some more information. http://jameswright.bizbuilderuniversity.com/
Also you can reach me here https://www.facebook.com/JamesLoyalWright or email me directly at sarahsliefie@gmail.com (personal email for quicker answers)
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